MG PHL launches brand jingle

IMAGE FROM MG PHILIPPINES

MG PHILIPPINES launched a new, original song entitled “Coming Home.” Serving as the brand’s soundtrack is an electro-pop single that is upbeat and energetic, featuring a driving rap verse that “invites listeners to visualize celebrations, family get-togethers, road trips, and the Filipino’s penchant for coming together and being one in a festive setting.”

Said MG Philippines President and CEO Atty. Alberto B. Arcilla, “(The company) brings people together, and the song ‘Coming Home’ stems from this concept of being together. Filipino families are tight-knit. Despite oftentimes dealing with physical distance between family members due to work obligations and other endeavors, ‘family’ and ‘coming home’ are regarded with the highest importance.” He added that the first original song from MG Philippines is dedicated to Filipinos here and all over the world. “It is our hope that this uplifting tune becomes the soundtrack that fosters the joy of driving and togetherness.”

The song is said to tie in with the brand’s promise to offer modern, safe, and attainable mobility options for Pinoys and be a reliable partner for journeys back to loved ones.

Since its launch in 2018, MG Philippines has seen music as one of its brand pillars and a tool to establish a connection with Filipinos given their inherent love for music. The company staged numerous MG Live! free concerts in key areas around the country, “which featured and celebrated some of the country’s top OPM acts. MG Philippines rekindles the brand’s organic association with music, while introducing a song that embodies Filipino family values.”

“Coming Home” by MG Philippines is now streaming on Spotify and YouTube Music, and can also be found in the music libraries of TikTok, Facebook and Instagram. The song is also being played on FM radio stations. Scan the QR code above to listen to the song.