YouTube is killing ‘Stories’ a popular feature next month – What could it means for your channel

The Demise of ‘Stories’ on YouTube: What It Means for Your Channel


In a surprising move, YouTube has announced that it will be discontinuing its popular ‘Stories’ feature next month. This decision has left many content creators and influencers wondering about the implications it may have on their channels. In this article, we will delve into the reasons behind YouTube’s decision and explore the potential impact it could have on your channel’s growth and engagement.

The Rise and Fall of ‘Stories’:

Introduced in 2018, YouTube Stories was an attempt by the platform to compete with the likes of Snapchat and Instagram, who had already found success with their own versions of ephemeral content. The feature allowed creators to share short, vertical videos that would disappear after 24 hours. It was initially met with enthusiasm, as creators saw it as an opportunity to connect with their audience in a more casual and authentic way.

However, as time went on, it became evident that ‘Stories’ on YouTube failed to gain the same traction as its competitors. Many creators found it challenging to adapt their content to the vertical format, and viewers seemed less inclined to engage with this type of content on the platform. As a result, YouTube has made the difficult decision to discontinue the feature.

The Implications for Your Channel:

While the removal of ‘Stories’ may initially seem like a setback, it is essential to understand that YouTube’s decision is driven by data and user behavior. The platform is constantly evolving to meet the demands of its users, and if a feature fails to resonate, it is only logical to discontinue it.

For content creators, this means that it is time to reassess their strategies and focus on the core aspects that have made YouTube successful: high-quality, long-form content. By investing more time and effort into creating compelling videos, creators can continue to engage their audience and attract new viewers.

Additionally, this decision by YouTube presents an opportunity for creators to explore other platforms that excel in short-form, ephemeral content. Snapchat and Instagram, for example, have a dedicated user base that actively engages with ‘Stories.’ By diversifying their presence across multiple platforms, creators can reach a wider audience and potentially increase their overall reach and influence.


The discontinuation of ‘Stories’ on YouTube may come as a surprise to many, but it is a necessary step for the platform to evolve and adapt to user preferences. While it may require some adjustments in content creation strategies, this decision should not be seen as a hindrance but rather as an opportunity for growth.

By focusing on creating high-quality, long-form content and exploring other platforms for short-form content, content creators can continue to thrive and engage their audience effectively. YouTube remains a powerful platform for creators, and with the right approach, success can still be achieved. Embrace the change, adapt, and continue to create content that resonates with your audience.